
I often discuss the benefits of moving to Cuenca—of which there are many—but it’s not for everyone. Here are a few reasons why you might think twice about making the move.
The first is a reluctance to learn Spanish. Unlike some expat hubs in Southeast Asia, Cuencanos generally expect you to speak the local language. I enjoy learning Spanish because it shares many roots with English (though English is Germanic, its heavy Latin influence makes Spanish feel familiar), whereas the languages I encountered in Asia felt much more foreign. That said, I have met a few Americans who have lived here for years with very limited Spanish and still love it.
Another factor is the high cost of imported goods, particularly cars and electronics. If you need a brand-new car—or even a reliable used one—you will likely spend much more here than in the U.S. due to high tariffs. Furthermore, driving in Ecuador is an “experience” in itself; I personally prefer the affordable taxis over braving the roads myself.
Electronics are also pricey. If you’re the type of person who needs the latest iPhone every year, be prepared to pay a significant premium.
It’s also important to remember that Ecuador is a developing country. While the country is stunningly beautiful, poverty is visible. At the market I frequent, there is a man in very worn clothing; I often see locals invite him to their tables for a meal, which reflects the community’s kindness but also highlights the economic reality.
Another group who might have a hard time in any foreign country is single people. With the language and culture barriers, foreign countries can be socially isolating. Ecuador is a strongly familial society, so if you are arriving alone, it may be difficult to make friends. Offsetting this are the weekly gringo meetups and the warmth of the Cuencanos. However, I will say the biggest smiles and warmest comments I get are from my “tienda lady” when I talk about my family, especially my daughter, or when her daughter calls me “Vecino,” or neighbor. Although these moments are powerful, they are fleeting and would not suffice for the stronger social support system you might have in your home country.
Ecuador is a loud country. Churches and individuals celebrate with fireworks regularly. Many people bring their dogs here, but the animals often struggle to adapt and bark constantly. Most residents live in close proximity to their neighbors, and on weekends and holidays, you can often hear music playing. Additionally, motorbikes are quite loud on the streets. Although we chose to live in a quieter part of the city, Ecuador remains a very noisy place. Keep this in mind if you or any pets you are bringing are sensitive to sound.
Finally, if your goal is to explore every corner of the country, Ecuador might not be for you right now. While Cuenca remains extremely safe, other areas—particularly along the coast—are currently facing severe issues with drug trafficking. President Noboa is taking a tough stance, but for the time being, spending considerable time in certain coastal regions can be risky.











